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Pacific University

Pacific University

Making a Major Celebration Notable

Can you say sesquicentennial? CFM did when it was retained to sharpen the focus of public relations efforts by Pacific University.

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  Get the most current news on Oregon community and public affairs, research, and marketing communication trends.
 
   
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Issues Management



Public RelationsHow do you manage an issue, achieve a complex communications goal or position your organization or project in a positive light?

 

Before there are tactics and tools, brochures and blogs, there is strategic communications surrounding effective issues management. CFM is the partner you want. We see the big picture and devise strategies to manage your communications for long-term positioning, not just for short-term gain.

 

All complex projects require strategic planning and deployment. Some more than others. Those are the ones that seem oceanic in scope. Maybe they involve multi-phase developments that stretch over years and a variety of communities. Perhaps they encompass local, state and federal projects that need to be coordinated.

 

In cases like these, you want a helping hand on the rudder. CFM's professionals have decades of experience. We'll help you reach key stakeholders, keep everyone on message and build coalitions that continue moving forward and ultimately achieve your desired outcomes.
 



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Insider Online

All Eyes on Washington

All Eyes on WashingtonThe fate of several major issues – health care, climate change and immigration – hang in the balance this fall in the nation's capital. What happens or doesn't happen will shape the Oregon legislative agenda for sessions in 2010 and 2011.


Case Study
Magnifying Glass Fort Vancouver Regional Library District
Fort Vancouver Regional Library District

Engaging Customers for Key Decision Making
Public Opinion & Market Research

The Fort Vancouver Regional Library District has never charged late fees for overdue materials. Some board members proposed changing that policy and charging patrons late fees for overdue books. District managers wanted to know what library patrons thought about the proposal.



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Jim Fullan
Director, Marketing and Public Relations
Portland Opera
Making Changes in a Portland Institution
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