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Overview
Following the terrorist attacks on September 11, 2001, Americans desperately wanted to help victims. Thousands turned to the American Red Cross, which was the most visible agency providing emergency services in New York and Washington, D.C. The response was unprecedented in its scope – and it overwhelmed the Oregon Trail Chapter, which happened to be undergoing a transition in its communications department.
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Private K-12 School

Managing the Unthinkable Crisis Communications
CFM's crisis communication services managed a tragic event at a private K-12 school and helped ensure that the unthinkable would not happen again..
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