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Engaging Mommy Bloggers

Engaging Mommy Bloggers One of the most powerful ways to market your brand to consumers is via social media. An established, powerful group of influencers that are a vital branch of the social media tree are alpha moms. Acting independently, members of this little known, but highly motivated group, are shaping consumer attitudes. Have you been good to your alpha mom lately? Comments (0)



Case Study
Magnifying Glass Fort Vancouver Regional Library District
Fort Vancouver Regional Library District

Engaging Customers for Key Decision Making
Public Opinion & Market Research

The Fort Vancouver Regional Library District has never charged late fees for overdue materials. Some board members proposed changing that policy and charging patrons late fees for overdue books. District managers wanted to know what library patrons thought about the proposal.


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Jim Fullan
Director, Marketing and Public Relations
Portland Opera
Making Changes in a Portland Institution
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