Author: Ashley Sherrick | Comments (0)
August 30, 2010
[Note: Reprised from November 28, 2008 with updated material.]
An established, powerful group of influencers that are a vital branch of the social media tree are alpha moms. Acting independently, members of this little known, but highly motivated group, are shaping consumer attitudes. Have you been good to your alpha mom lately?
Companies now routinely monitor bloggers who write about products in their industry and send the most influential bloggers products for review. Alpha moms are a highly targeted group of bloggers whom an increasing number of companies turn to for reviews, rather than relying on traditional media, such as newspaper or magazine reporters.
According to Chalene Li and Josh Bernoff, authors of “Groundswell: Winning in a World Transformed by Social Technologies,” alpha moms are highly active mothers who have at least $55,000 in household income, with some college education and favorable attitudes toward family and technology. They account for about 2.5 percent of all online adults.
Alpha moms most often rate and review products or services on their blogs, comment on someone else's blog, participate in online forums and contribute to or edit articles on wikipedia. Blogging moms have reached critical mass, so there now are blogs that just keep track of mommy blogs, such as Quick Online Tips.
Complete Article
| Comments (0)
Related Line of Business:
Marketing Communications
Browse Tips & Trends Archives
